I have spent years with organisations that are finding new ways to work, lead, and thrive as everything around them changes quickly. And yet, amid all the tools, systems, and technology, I see one thing staying the same: people asking, “Where do I fit in all of this?”
Lately, I have seen that question surface more often.
By now, we have all seen that AI is rewriting how we work. Job titles that once defined us no longer feel secure. The speed of digitalisation keeps us always on the move, hardly ever pausing. And in that space between busyness and belonging, many people feel quietly lost.
I have been there too. That moment when what once motivated you stops making sense. When you start wondering whether you are still living your own story or someone else’s version of success.
That is where purpose comes in, not as a slogan but as a compass.
And it is exactly why I created the Purpose Driven People Community.
Why purpose matters now
So, we know that work is changing faster than ever before. AI and automation are constantly changing roles that are familiar to us. At the same time, hybrid collaboration is challenging how teams interact with each other.
In an interesting piece of recent research from Korn Ferry, it was noted that roughly 70% of CEOs prioritise digital and tech skills. Yet, only 38% of those same leaders show emotional intelligence, and barely 20% of them say they can effectively drive engagement.
In other words, as technology accelerates, human connection is quietly fading away.
That gap is costly. Gallup’s 2025 global report shows that just 23% of employees feel engaged. Their engagement heavily depends on their relationship with their manager. When trust, empathy, and clear purpose are missing, no strategy can fix the resulting cultural fatigue.
Purpose offers people and organisations something technology can’t match: direction, identity, and meaning.
Three levels of purpose
We often talk about purpose as if it is one thing. A statement, a mission, a reason for being. But it would be good to understand that purpose is not a single destination. It is more like a multi-layered system that lives all around us. It shapes how we make choices, how we show up, and how we connect to something larger than ourselves.
When I work with the teams I support, I see how these different layers interact with each other. Personal clarity, for example, shapes confidence. And team alignment shapes trust. While organisational purpose shapes culture. They are not separate. They feed into each other. And, when one layer starts to erode or is even completely missing, the whole system starts to come down.
That is why I like to think of purpose at three levels: A) personal, B) team, and C) organisational level. When these align, something powerful happens. People feel connected, energy flows, and decisions make sense.
- Personal purpose and your inner compass.
Your personal purpose is not a job description. It is what drives you and moves you forward. It shapes your decisions and reminds you why you care. People who know their purpose well are not just more fulfilled or happy. They are also more adaptive, creative, and trusted. - Team purpose and collective rhythm.
A team without a shared purpose is just a group of people completing tasks. Purpose connects contribution to impact. It builds belonging. When teams share a clear goal, alignment takes the place of control, and collaboration flows easily. - Organisational purpose and the strategic north.
An organisational purpose links what it does with why it matters. It is the heartbeat behind every new strategy, each customer value, and entire company culture. When organisations have a clear and lived purpose, people no longer have to be told what to do. They already know what to do and how to act.
Ideally, all three levels work together well. When they do, they create coherence. Coherence gives organisations their rhythm. It guides decisions, behaviour, and culture. Without coherence, fragmentation occurs. Leaders may sound inspiring but act differently. Teams might execute tasks without understanding. And individuals can work as hard as they can, but at the end of the day, they can still feel disconnected. Purpose is the thread that ties all of this together.
Why this matters especially today
I believe our world does not need more noise. To me, it needs more meaning. We are surrounded by automation, flooded with data, and connected by tools that promise efficiency. But efficiency without purpose creates motion without meaning. We go faster but lose sight of where we are heading.
AI and digitalisation are rewriting our professional identities. What we once introduced as our job title is slowly becoming our current role. Skills expire faster. Structures change more often. And when people lose the language of meaning, they begin to define themselves by deliverables instead of direction.
The biggest risk of this shift is not losing jobs. It is losing ourselves in the process. Purpose is what grounds us amid that uncertainty. It gives context to skills and coherence to change. It helps us make sense of transformation without losing our humanity.
For leaders, it also changes the question from How do we adapt? to Who do we want to become?And that, more than any strategy document, is what defines the future of an organisation.
Because when the purpose is clear, adaptability follows. When it is absent, even the smartest technology cannot fill the gap.
Introducing the Purpose Driven People Community
The Purpose Driven People Community started with a simple idea: Purpose grows stronger when people grow together.
It started as a question I asked myself: Where do people go to reflect on purpose? And I mean, not as theory, but as a lived experience? I soon realised there was no such place that felt both practical and human. Most communities focus on knowledge; few focus on connection. I wanted to create a space where curiosity and self-discovery meet action and learning.
The Purpose Driven People Community is that space. It is a living ecosystem where individuals, teams, and change leaders can come together to explore, share, and grow. A place to ask deeper questions:
- What does purpose look like in daily work?
- How can we keep our human connection alive in a digital world?
- What kind of organisation do we want to become or work for?
Inside, you can find reflection prompts, shared conversations, learning bites, and monthly sparks. These small challenges help turn purpose from words into action.
It is not another forum for advice. It is a collective journey and exploration. A place for real stories, honest dialogue, and growth without judgement. Every voice matters. Every story brings us further.
Because the truth is, we do not find purpose once. We keep rediscovering it through others.
The Purpose Spark Challenge
If you want to experience what this looks like, start small. The Purpose Spark Challenge is your invitation to reconnect not just with your work, but mostly with yourself.
This five-day journey is designed to spark reflection and action with you. Each day offers a simple challenge to explore around topics like what gives you energy, what drives you, and how you want to show up. It is not a fixed agenda filled with tasks to complete. They are more the outstanding conversations to have with yourself.
Over the course of a week, you will move from reflection to clarity, and from clarity to intention. You might rediscover an old passion. You also might see a new pattern. Or, you might simply pause long enough to take a breath to reconnect with yourself or others around you.
Many describe this purpose quest as a welcome reset. A gentle nudge to help us remember what matters most. Others see it as the spark that ignites new decisions, relationships, or ways of working. So, don’t count on any fixed outcomes here.
Look at it this way. Purpose begins with awareness. The Purpose Spark Challenge is therefore about taking that first moment to pause, reset, and move forward with intention.
When you finish, you will not just have gained new insights and the clarity you were looking for. You will have energy. A new drive, focus and intention to take your next steps with intend.
A community built on a shared purpose
When we align personal, team, and organisational purpose, we create coherence. And coherence turns complexity into flow.
The Purpose Driven People Community has three main goals:
- Reconnecting people to their personal purpose.
- Helping people view culture as an organisational operating system.
- Guiding people and organisations to grow through clarity instead of control.
It is certainly not about perfection. It is about progression. Remember that purpose connects where structure divides. In this capacity, it helps us make better decisions, build trust, and navigate uncertainty together.
And with technology moving so quickly all around us, communities like this remind us that our greatest strength is our humanity. We can connect, care, and create meaning together.
An invitation
If you feel that spark, join us. Start with the Purpose Spark Challenge and take your first step into the community. Because purpose is not a destination;. It is a rhythm. It lives in the conversations we start, the choices we make, and the courage we share to keep asking why.
Our world needs a little more of that courage right now. And also more people that are willing and ready to lead with clarity, curiosity, and care.
So, if you are ready to reconnect with your own purpose as well and explore what it means for the future of work, the door is open. Come and be part of something that greater than yourself.
